The Manchester United kit launch 18/19 campaign. No small thing. Creating designs and artworking for OOH, digital and instore across the vast apparel range. Home, Away and Third jerseys along with the Training Wear range
I really enjoyed creating this campaign for Nature4Climate alongside the guys at MSQ/ Sustain. Working alongside the ECD, I came up with concepts for the look and feel of the campaign, creating the Nature Positive brand iD and the design across digital, display, and social channels for their events at New York Climate Week and COP 27
Working with the team at The Corner, I was tasked to redesign the Superbreak brochure, website and online media to work alongside the new branding. Using the brackets to frame that Superbreak moment within the scenic photography and giving the brochure layouts a more sophisticated feel. This was taken across the website and online media.
Working with The Corner to create this new look digital OOH campaign for Anglian Water
Flight Time is Flybe's monthly onboard magazine for their customers. While working at The Corner, I've had the pleasure of creating 6 of these covers from Wintery scenes in December to showcasing the best Fish & Chip shops in the UK. All of the covers need to have an element of flight in the concept. All the illustrations are created in Adobe Illustrator and Photoshop. They are also re-purposed for web banners and social media posts
Working alongside a creative team at The Corner, I designed these 6 sheet layouts for Clarins Joli Rouge to promote the product benefits, along with animated gifs and store window graphics.
Working with the team at The Corner, I created the ‘Time to Travel republic’ brand campaign for Travel republic. A mainly online campaign using comedian Kojo Anim who was literally the clockface and was used to show lots of different holiday offers across web and social media channels. It was a really fun campaign and I also created an in-depth guidelines document for the campaign.
I designed the OOH and press activity for the launch of myblu™. Blu’s best vaping experience yet. Featuring a battery that lasts all day, and charges in 20 minutes and the ability to swap flavours with a simple click. THIS is the vape you’ve been waiting for.
Working with the team at Anomaly, I was tasked to create the look for Lysts first ATL campaign across London and New York. Lyst are a fashion ecommerce platform that allows you to shop from over 10,000 designers and stores in one place. They create daily curated lysts from search data with personalised style recommendations. The ATL campaign used that consumer data to create a very thought provoking campaign with attention grabbing headlines, bold typography and a photography style to show consumers what's hot and where to shop for it.
Philips came to us with an ingenious product. They needed our help to give it an identity.
We came up with hue, designed the identity and the premium packaging range which saw the product being exclusively sold in Apple stores.
In its first week, hue’s sales figures were at 200%, and it was Philips’ most talked-about global product launch in years.
Alongside the identity and packaging, we developed the app screens and the website for the hue community to help light up their homes.
The packaging has since won a Gold Pentaward and came runner up in the Dieline 2013 Awards.
While at TBWA, working alongside the creative team, I designed this creative campaign than ran across ATL and online. With the new Nissan LEAF, 100% electric driving has reached a whole new level. On the electric side, driving will only set you back a few pence. This was shown in the split creative executions, showing the 2 sides of driving and highlighting the benefits to whose who choose the electric side.
While freelancing at TBWA, I worked alongside the art director to create the new campaign for Leisure Cookers. The creative campaign uses the concept of food “tribes” (meat, fish, vegetarian and baking). An evolution of the brand’s identity, the striking imagery and design will create standout for the range cooker brand. The campaign ran across ATL and online. The imagery was created by the renowned British photographer Julia Kennedy and food stylist Iain Graham.
While working at The Corner, I created these visuals for a Policy Expert campaign called ‘Honesty is the Best Policy’ to help seel to consumers how Policy Expert are a straight-talking, no-nonsense insurance company that you can rely on to give you the best deals.
The message was simple: The Philips Fidelio speaker plays music just as the artist intended.
After numerous rounds of designs using well-known music icons, we settled on a shoot with Liam Gallagher to help promote the Fidelio speaker. Working closely with the retouch studio, I designed the creative which featured across multiple media including ATL, BTL, digital banners and POS.
Following the pitch win of the MINI account, one of our first briefs was to launch the new MINI Countryman ALL4. Like all MINIs it’s fun, but this one is BIG. FUN.
So I was tasked to visualise the BIG FUN aspect across different cities around the world. I retouched the key visuals, creating a series of ATL 48-sheets that showed the BIG FUN aspect of the MINI Countryman ALL4.
I also put the BIG FUN idea across digital banners where you could pack up the MINI Countryman and take it for a spin around the webpage, by dragging the mouse and disrupting the page contents.
We created stories behind the Team Sky riders’ green Gatorade bottles, and gave customers the chance to win them when purchasing selected Gatorade products.
I created the designs for the ATL and Press advertising, website and online banners across this fully-integrated campaign. I also designed the winner's presentation case and certificate of authenticity detailing the owner, altitude, latitude and longitude where it was discarded, meaning the bottles themselves became an icon.
Every summer, Breast Cancer Care supporters hold community tea parties to raise money for the charity. We sent potential supporters a simple, compelling reason to help.
Working with a creative team, I went on a very tasty photo shoot to get the shots we needed. I designed the identity, the hundreds & thousands DM pack which helped kickstart people baking their cakes, and the fundraising pack to give them hints, tips and information on how to run a fantastic Strawberry Tea party
The industry also liked it. We got a silver DMA.
Sports stars at the top of their game are winners. This identity for a Sports Talent Agency is centred around a simplified graphic medal, that symbolises winning and focuses on how Hero can help them continue to ‘win’ away from their sport. The simple medal graphic holds an H. The medal can work as a standalone graphic across social channels.
Gatorade's philosophy is 'WIN FROM WITHIN'.
With a tight budget and a limited stock library to choose from, I designed a series of ATL posters that reflected the passion and determination which allowed these athletes get to the top of their game with the help of Gatorade.
Suremen “Beat The Elements”. With an innovative Augmented Reality marker printed on each pack, consumers were able to negotiate the adrenaline-fuelled games using their webcam and the deodorant can as a game controller.
I created the 'Beat the Elements' identity for the promotion and designed the
key visuals after selecting images from the shoot in Wales. I also designed the
on-pack sticker, POS suite and the online game screens for this promotion.
The world’s first human fruit machine. Our 21st century re-working of the old pub favourite was powered by a J2O punter and three mates. Using a free app and special edition beermat as AR markers, the mates became the reels of the Spin 2 Win fruit machine, playing for thousands of prizes from the J2O Kitty. And if they won, the nifty photo upload tool allowed them to share their moment instantly. The campaign rolled out across 21,000 pubs, PR and a partnership with Heart FM, putting J2O at the heart of modern British get-togethers in pubs and bars.
I've worked on Sony Ericsson – now Sony Mobile – for many years at iris. I have been the Brand Guardian across the account for over 5 years and have created a huge variety of campaigns over the years.
I have played the role of a more conceptual designer on this account, art directing on several photo shoots as well as concepting with writers and designers alike.
SW Casita is a bespoke interior design service centered around neutral interiors with personality. The thinking around the branding was to the objects and the shapes found and used within customers living spaces to create a graphic icon for SW Casita.
A number of icons were created to give the brand flexibility in its marketing materials, social and online presence.
FRijj asked us to come up with a fresh and unique way of selling their milkshakes. So we brought them Warren, the work experience boy. The designs I created went across the bottle itself, the website and a host of social content, making this a fully-integrated campaign.
Carrier are one of the worlds largest air conditioning companies. They work closely with the Sistine Chapel to help protect the ancient frescoes. Due to the large volume of tourists that visit the chapel, the frescoes are being damaged due to this large number of people creating condensation through their perspiration each day. I was asked to design a brochure that would be presented to the Sistine Chapel, to explain and show how Carrier would help preserve the frescoes through their innovative air extraction system. Breathtaking.
Marmite are an innovative bunch. Not satisfied with yeast extract-on-toast they started to experiment with Marmite flavoured savoury products. But had they gone too far? I designed this DM pack to illustrate the 'too far' aspect with a Marmite toothpaste pack which, when opened, included a cereal bar tipped onto a leaflet with a money-off coupon.
I created the sampling stand design for the events across trains stations where people were able to sample the bars and record their thoughts of 'too far or not' within a recording booth (with some very interesting reactions posted onto the Facebook page).
EV Park specialises in the installation and management of EV charging points across in the UK, focusing predominately on flatted residential housing estates.
Tasked with creating a new brand identity, a device was designed where the outline of the E became the parking space and the blue arrow, the electric charge. We created a simple animated logo to really show how this works for the brand.
I also created an illustration style for their marketing material
I was approached to create a new brand identity for Stephenson Law, a start-up solicitors firm. From the initial logo design and stationary through to brochures, web content and characters illustrations across all marketing materials. I’ve now been working with Stephenson Law for over 2 years, helping them progress and develop their brand.
Hiscox asked us to come up with an idea to celebrate the Top 100 individuals who have really shone in the business world.
So our idea was to search for the Small and Brave. I created these illustrations to use across online banners to really show the small and brave sentiment in a fun way.
The website and mobile app were also created to show the 100 individuals and their stories in a way where people could interact with them.
Logic Land specialises in property and finance across multiple sectors, they focus on delivering solutions for complex investment and development opportunities.
They came to me to create their new brand identity, stationery and corporate brochure.